M&M’s new brand redesign

M&M’s has made changes to its visual design and with an emphasis on brand purpose.  The new mission is to “create a world where everyone feels they belong”.  The colors of the chocolates are emphasized in the new palettes used throughout the identity.

The M&M logo’s ampersand has been emphasized in the new visual design to represent the way in which the brand brings people together.

A new, curvy custom type family, All Together, has also been developed.

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M&M’s new brand redesign

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