M&M’s has made changes to its visual design and with an emphasis on brand purpose. The new mission is to “create a world where everyone feels they belong”. The colors of the chocolates are emphasized in the new palettes used throughout the identity.
The M&M logo’s ampersand has been emphasized in the new visual design to represent the way in which the brand brings people together.
A new, curvy custom type family, All Together, has also been developed.
Coca-Cola is making it easier for consumers to identify their favorite version of Coke.
Full sugar and no/low-sugar varieties now get distinguished by the color of the signature Coca-Cola wordmark; a white-colored logo denotes the former, and a black wordmark indicates the latter. Single flavors will use a single color, and different bands of color will get stacked for dual-flavored sodas like the not-gross sounding Coca-Cola Cherry Vanilla.