M&M’s has made changes to its visual design and with an emphasis on brand purpose. The new mission is to “create a world where everyone feels they belong”. The colors of the chocolates are emphasized in the new palettes used throughout the identity.
The M&M logo’s ampersand has been emphasized in the new visual design to represent the way in which the brand brings people together.
A new, curvy custom type family, All Together, has also been developed.