The Invention of Battlezone

Via IEEE Spectrum:

What the math box in Battlezone does is solve the matrix equations for vanishing-point perspective for all of the objects on the screen. To bring the problem within reach, the game is restricted to movement on a horizontal plane, reducing the matrix from 4 by 4 to 2 by 2. Much of the early work in designing Battlezone, Mr. Rotberg said, was involved in “figuring out how to organize the data.”

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The Invention of Battlezone

Artist uses AI to generate ’70s science fiction pulp artwork and titles

Whether you’re a hardcore sci-fi fan or have just been rummaging 70s paperbacks at a flea market, I’ll give you a moment to just soak this in before we get into the explanation of the machine learning techniques behind the scenes.

The way a lot of press gets this wrong, of course, is to say things like “the AI made some sci-fi book covers.” Even as these algorithms get a lot more sophisticated than averaged pixels or a Markov chain, they are still just algorithms, lacking in agency, albeit with enormous data sets as source material. In turn, though, that makes some of the aesthetic peculiarities they generate all the more interesting, and means that it’s helpful to understand them as generative tools in the hands of artists. They’re the outcome of a lot of human effort in mathematics, code, and ultimately human choice, even if that last bit upsets those in search of general artificial intelligence.

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Artist uses AI to generate ’70s science fiction pulp artwork and titles

M&M’s new brand redesign

M&M’s has made changes to its visual design and with an emphasis on brand purpose.  The new mission is to “create a world where everyone feels they belong”.  The colors of the chocolates are emphasized in the new palettes used throughout the identity.

The M&M logo’s ampersand has been emphasized in the new visual design to represent the way in which the brand brings people together.

A new, curvy custom type family, All Together, has also been developed.

Source

M&M’s new brand redesign

Coca-Cola Updates Brand and Packaging Language

Coca-Cola is making it easier for consumers to identify their favorite version of Coke.

Full sugar and no/low-sugar varieties now get distinguished by the color of the signature Coca-Cola wordmark; a white-colored logo denotes the former, and a black wordmark indicates the latter. Single flavors will use a single color, and different bands of color will get stacked for dual-flavored sodas like the not-gross sounding Coca-Cola Cherry Vanilla.

Press Release

Coca-Cola Updates Brand and Packaging Language